Bobbi
Winner of Idea Development Award. Empowering women through cycle informed fitness.

The Idea Development Category signifies that the business has moved beyond just an idea—it’s building something real. It’s specifically for those who are actively creating a Minimum Viable Product (MVP).
Using Bobbi you can:
✨ Keep track of your cycle - See your current phase, and predict when you will be in each phase
✨ Exercise in line with your cycle - Tailored workout recommendations based on your current phase
✨ See progression across your cycle - Work with your cycle to hit new personal bests, while also looking after your health and body!
Plans for next 6 months:
Our focus will be on developing the ‘advanced’ version of Bobbi.
This is expected to involve developing an onboarding system to allow a more personalised service, alongside developing workout plans and a fitness tracking approach.
We are collaborating with a great range of PTs and Academics to support our research and approach, alongside consistent engagement with our customers.
In the next 6 months, we will also be looking for further investment to support our goal of working full-time on Bobbi ahead of monetisation.
We are incredibly excited to continue our partnership with Emerge as we take Bobbi from an MVP into a monetisable product. This will be our biggest step in development, which we are now able to take with the support of this award. We will also be looking to continue our development and brand awareness, ensuring that more women can find out and engage with the Bobbi mission of helping all young women to be able to optimise and enjoy fitness at any point in their cycle.
Team Bobbi
The team includes: Saffron Howdle - CEO Ella Bacon - COO Dhruvisha Supeda - CTO.